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Privacy
Statement Information
Because we gather information
about the customers of Searchfactor.com, we feel you
should fully understand the terms and conditions
surrounding the capture and use of that information.
Information Searchfactor gathers and tracks
Searchfactor.com gathers two types of information about
users: 1) Data that users provide through optional,
voluntary registration on our site, and 2) aggregated
tracking information derived mainly by tallying page
views throughout our sites. Such information enables us
to better tailor our content to readers' needs and help
our advertisers better understand the demographics of
our audience. Because Searchfactor derives a portion of
its revenue from advertising, providing such aggregated
demographic data is essential in order to keep some of
our services free to users.
Searchfactor does however share the following
information with the publishers of the material that is
available through the site:
- Name
- Email Address
Searchfactor.com does not provide this information to
any other third parties under any circumstances.
Questions regarding this statement should be directed to
admin@Searchfactor.com
Electronic Newsletters
Searchfactor.com offers free electronic newsletters to
users. Searchfactor gathers the e-mail addresses of
users who voluntarily subscribe. Customers may remove
themselves from any mailing list by following the
instructions contained in every newsletter.
Surveys
Searchfactor.com occasionally conducts customer surveys
to better target our content and product inventory to
our audience. We sometimes share the aggregated
demographic information in these surveys with our
advertisers and partners. We never share any information
about specific individuals with any third party, except
as noted previously.
Contests and sweepstakes
Searchfactor.com offers contests and sweepstakes in
which we request certain personal information. These
contests and sweepstakes are conducted in full
accordance with United States and Canadian federal and
state laws. The full rules and all information about
such contests are clearly posted during such events.
Information gathered is used only to verify user
identity and to contact winners and/or prize recipients,
except when specifically noted otherwise. Again, we do
not share information about specific individuals with
any third party, except as noted previously.
Usage tracking
Searchfactor.com tracks user traffic patterns throughout
Searchfactor.com and this information is correlated with
data about individual users. Overall usage statistics,
according to a user's domain name, browser type and MIME
type gotten by reading this information from the browser
string (information contained in every user's browser),
are also broken down.
Searchfactor.com also tracks and catalogs the search
terms that customers enter into our search tools, but
this tracking is never associated with individual users.
Cookies
A cookie is a small data file that certain Web sites
write to your hard drive when you visit them. A cookie
file can contain information such including a user ID
that the site uses to track the pages you've visited.
But the only personal information a cookie can contain
is information you supply yourself. A cookie can't read
data off your hard disk or read cookie files created by
other sites. Searchfactor.com uses cookies to track the
items you add to your shopping card and to enforce
security rules regarding material that you download.
If you've set your browser to warn you before accepting
cookies, you will receive the warning message with each
cookie.
Use of the information
Searchfactor.com uses any information voluntarily given
by our users to enhance their experience in our site,
whether to provide interactive or personalized elements
on the site or to better prepare future content based on
the interests of our users.
As stated above, Searchfactor uses information that
users voluntarily provide in order to send out
electronic newsletters and enable users to participate
in polls and message boards. We send out newsletters to
subscribers on a regular schedule (daily or weekly,
depending on the newsletter) and occasionally send out
special editions when we think subscribers might be
particularly interested in something we are doing.
We use tracking information to determine which areas of
our sites users like and don't like based on traffic to
those areas. Searchfactor does not track what individual
users read, but rather how well each page performs
overall. This helps us continue to build a better
service for you.
We track search terms entered in our search function as
one of many measures of what interests our users. But we
don't track which terms a particular user enters.
Searchfactor.com creates aggregate reports on user
demographics and traffic patterns for advertisers and
partners. This allows our advertisers to advertise more
effectively and allows our users to receive
advertisements that are pertinent to their needs. Searchfactor
never shares individual personal information with
anyone, so an advertiser will never know that a specific
user clicked their ad.
Searchfactor uses the above-described information to
tailor our content to suit your needs and help our
advertisers better understand our audience demographics.
We do not share information about individual users with
any third party, with the exceptions noted previously.
Unsubscribe Policy
Users may unsubscribe to any of our electronic
newsletters at any time by following the instructions
contained at the end of each newsletter.
How To Contact Us
If you ever need to contact us via email, be sure to
email admin@Searchfactor.com
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