Branding
Are You Brand-First?
It has been said that if you systematically dismantled the entire operation of Coca-Cola Co. and left them with only their brand name, management could rebuild the company within five years. Remove the brand name, and the enterprise would likewise die within five years.
  

Branding
Good Domain Names
The importance of having your own domain name goes without explanation. It is the same as branding your business or product. But there are 3 reasons why you need a good, simple, and memorable domain name. First...
  

Branding
How to Keep Your Brand in Front of Them
We're all familiar with branded calendars, mouse pads and magnets; for example a refrigerator magnet with a local real estate agent's picture and phone number on it. Why do these exist? It's branding and direct marketing combined into one.
  

Branding
Absolutely ABSOLUT
The image lingers in your subconscious long after the page is gone from your sight. Those seductively curving shoulders. The elegant tapered neck. The full-lipped mouth. Okay, snap out of it! You’ve just fallen in love with the Absolut Vodka bottle, one of the most recognized silhouettes in advertising history.
  

Branding
Build a Brand in Internet Time
Did all of the marketing professionals hired to build brand names for Internet startup companies really believe that it could be done in Internet time?