Branding
Are You Brand-First?
It has been said that if you systematically dismantled the entire operation of Coca-Cola Co. and left them with only their brand name, management could rebuild the company within five years. Remove the brand name, and the enterprise would likewise die within five years.
  

Search Engines
Misc Tips: Web Site Promotion Do's and Don'ts
These are some Do's and Don'ts you should consider when promoting your site through search engines.
  

Search Engines
Search Engine Results: Who Powers Who?
Here's a table illustrating the various alliances between various search engines and directories.
  

Search Engines
Submitting Via Paid Listings: Overture FindWhat & Google
Every major search engine with significant traffic accepts paid listings. This unique form of search engine advertising means that you can be guaranteed to appear in the top results for the terms you are interested in within a day or less. Given this, paid listings are an option that should be explored by site owners who wish to quickly build visibility. They may also be a long-term advertising option for some.
  

Search Engines
What Is A Bridge or Doorway Page?
Webmasters are sometimes told to submit "bridge" pages or "doorway" pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages and by other names.